Entrepreneurs funding their own dream businesses would know what it feels like to be strapped for cash during the initial days. While it makes perfect sense to forgo unnecessary expenses such as a launch party and the likes of it, skimping on the essentials might not be a good idea. One role that many an entrepreneur thinks is expendable is that of the graphic designer. Many wouldn’t hire one in the first place, having discovered free online tools that can help them create posters, and print flyers or business cards. But little do they know that there is a wide chasm of difference between the quality of work done by a professional graphic designer and what you get out of free online tools. And quality is definitely not something an entrepreneur should overlook, especially when trying to build a new brand.
Apart from the fact that they are skilled for the job at hand, here are a bunch of reasons why it would be wiser to hire a professional graphic designer than trusting online tools or getting an acquaintance who is an amateur at Photoshop.
1. They understand branding: Every small business struggles with having to stand out. It is not an easy job and cannot be attained by virtue of how awesome your product or service is. Because your business can be deemed successful only if your product reaches your target audience, and the best way to do this is by investing in good branding. Who understands color theory, can put together the right brand colors, and take care of the entirety of your business’s design needs? A professional graphic designer.
2. They unburden you: We have previously talked about how some overly optimistic entrepreneurs genuinely believe that they can don many hats, power through the day working on multiple aspects of business, and be insusceptible to entrepreneur burnout. If only they had realized how important it is to delegate, right? A graphic designer’s job is time consuming and specialized; by hiring a professional, you will be unburdening yourself and preventing avoidable burnout, allowing you to focus all your energy on your priorities and your interests.
3. They bring in new ideas: Being in the creative field means a professional designer always has new ideas to bring to the table. Their job is not to blindly create what you ask of them, but to provide insight wherever needed, steer you clear of design pitfalls, and also to pitch ideas that can help your brand succeed.
In addition to the above, an in-house professional graphic designer is a must if you need to keep up your brand’s consistency in terms of your brand colors, fonts, etc, which are used in marketing materials. Not all of us have the eye to tell Proxima Nova from Montserrat now, do we? But that doesn’t mean that a potential customer wouldn’t! And that is exactly why you need a professional graphic designer working with you and your team.