Tag: marketing
How to Find the Right Social Media Influencer for Your Business
It’s important to find influencers who align with your brand…
Social media influencers are increasingly changing the terms of engagement online and are now a...
Why Good Advertising Works
“In our factory we make lipstick, in our advertising we sell hope.” - Peter Nivio Zarlenga
How many of us can honestly say we’ve never been persuaded...
8 Reasons Why Pop-ups Work for Entrepreneurs
Pop-ups are popping up everywhere! It’s time you get on the popup bandwagon…
Pop-ups are a hot trend these days, popular with both buyers and...
Do Packaging Inserts Help in Customer Retention? Of Course They Do!
Try to recall the last time you ordered Chinese takeout. Did you get only the food along with plastic cutlery and sachets of sauces...
11 Tips to Write A Press Release That Will Grab Attention
Your press release has one sole objective: encouraging a response from a journalist.
So, your start-up is ready to launch. Or you have a new...
Drafting that Perfect Welcome Email Made Easy
When you are an e-comm store owner, you know how demanding a job it can be to acquire new customers and retain the old...
Incredible Ways to Promote Your Product
Look around you and take in the sheer variety of products and services available to you. There are multiple inventions and scientific breakthroughs happening...
Choosing Your Brand Colors Isn’t as Complicated as You Think!
Ever wondered why prescription drugs for children, most syrups especially, are pink in color? Or why the ‘little blue pill’ is blue? Why do...
Don’t Have a Business Email? Here’s Why You Need One!
Two decades ago, nobody would have batted their eyelids if your business didn’t have its own business email account. If it did, you probably...
7 Reasons Why Having a Blog is Good for your Business
There has been debate recently about whether having a blog is still relevant in today’s context where videos seem to be grabbing eyeballs increasingly.
Blogging...
