• Home
  • Lifestyle
    • Entertainment
    • F&B
    • Fashion
    • Home
    • Self Improvement
  • Health & Fitness
    • Fitness
    • Healthy Living
    • Nutrition
    • Soul Curry
  • Technology
    • App World
    • Gadgets
    • Internet
    • Security
    • Social media
  • Work & Money
    • Biz Management
    • Career
    • Financial Tips
    • Manage your Money
  • Environment
    • Animal Welfare
    • Energy
    • Go green
  • DIY
    • Arts & Crafts
    • Beauty
    • Fashion
    • Food & Beverage
    • Home
Search
Monday, January 18, 2021
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
iJugaad iJugaad Blog
iJugaad iJugaad
  • Home
  • Lifestyle
    • classical music on loop to focus

      Unable to Focus? Try Classical Music on Loop

      Add to your entrepreneur vocabulary

      Attention, Entrepreneurs! Add These Words to Your Vocabulary Now

      Keep learning

      7 Ways to Make Learning an Essential Part of Your Life

      Fight insomnia

      Business Worries Keeping You Up at Night? Here are Tips to Fight Insomnia

      Mompreneurship Isn’t as Hard as You Think it Would Be

      AllEntertainmentF&BFashionHomeSelf Improvement
  • Health & Fitness
    • Fight insomnia

      Business Worries Keeping You Up at Night? Here are Tips to Fight Insomnia

      posture matters

      The Importance of Maintaining the Right Posture at Work

      Eating healthy for busy entrepreneurs.

      10 Tips to Eat Healthy for Busy Entrepreneurs

      Festive fitness

      Festive Fitness

      Working out for home

      No Time to Hit the Gym? Work Out at Home!

      AllFitnessHealthy LivingNutritionSoul Curry
  • Technology
    • 7 Ways to Deal with Online Negativity

      How Your Salon Can have a Trendy Website

      What You Need for a Successful Salon Website

      Instagram tips to grow your followers.

      Grow Your Instagram Followers with These 4 Tips

      Why your salon needs a website

      Why Your Salon Needs a Website

      How to find the right social media influencer for you

      How to Find the Right Social Media Influencer for Your Business

      AllApp WorldGadgetsInternetSecuritySocial media
  • Work & Money
    • Avoiding packaging blunders.

      A Short Guide to Avoiding Packaging Blunders for the Newbie Entrepreneur

      Graphic designers know what they are doing.

      The Perks of Hiring a Professional Graphic Designer

      Turn photography into a career.

      Passionate About Food Photography? Turn it into a Career

      7 Ways to Deal with Online Negativity

      How to find the right social media influencer for you

      How to Find the Right Social Media Influencer for Your Business

      AllBiz ManagementCareerFinancial TipsManage your Money
  • Environment
    • Eco friendly packaging options.

      Shipping a Product? Here are 4 Environment-Friendly Packaging Options You Should Try

      Green Business Ideas

      Green Business Ideas for the Environment-Conscious Entrepreneur

      Going green at work.

      Going Green at Work: Ideas to Make a Difference

      Separation Anxiety in Dogs

      Separation Anxiety in Dogs

      Tree hugger

      Are You a Tree Hugger? Here’s How You Can be One!

      AllAnimal WelfareEnergyGo green
  • DIY
    • Alternatives to the traditional birthday cake.

      10 Alternatives to the Traditional Birthday Cake

      Easy edible DIY gifts

      Easy Edible DIY Gifts

      6 Easy Omelet Recipes

      Easy three-ingredient recipes

      7 Easy 3-Ingredient Recipes

      Shikakai products help to get ehalthy hair.

      Shikakai Magic for your Hair

      AllArts & CraftsBeautyFashionFood & BeverageHome
Home Biz Management 6 Reasons Why a Good Logo is Important
  • Work & Money
  • Biz Management
  • Career

6 Reasons Why a Good Logo is Important

By
Vinita Nayar
-
May 30, 2018
SHARE
Facebook
Twitter
  • tweet
Why is your logo important

Your logo is your signature, something which helps people to identify your brand.

Most of us are familiar with many logos. Take for example, the distinctive golden arches of Mc Donald’s or the famous Nike swoosh. Many of us also like to flaunt logos when we wear clothes; Nike is one example. Look at Louis Vuitton bags; the logo is proudly splashed on and people equally proudly carry them!
Which brings us to the importance of a good logo. Branding expert, Saul Bass says, “Logos are a graphic extension of the internal realities of a company.” Celebrated logo designer, Paul Rand sums it up to a T: “Design is the silent ambassador of your brand.”
Yes, your logo is a reflection of your business and homing in on a strong, attractive logo is imperative. You cannot take shortcuts on your logo. So, here’s why it’s important to have a great logo.

Your logo is your identity.

1. It reveals your identity: A logo tells customers who you are and what you stand for. It stands for your brand, it is the face of your brand or company.

2. It aids recognition: Increasingly, we are becoming a society where visual cues are gaining importance over text. A logo is a great visual cue to help clients and customers remember your brand. More so if you have a unique, attractive logo. Remember, brand recognition is paramount if you want your business to grow, and a memorable logo is a sure facilitator.

Invites New customers

3. It invites new customers: If you are new in the business and have a quirky or striking logo, potential customers would be interested in finding out what you have on offer. Once it piques their curiosity, they may want to check out your product or service and may even buy it.

4. It is associated with professionalism: If you are just starting out in a new business, many people will not take you seriously. But a logo and a strong brand identity cue professionalism, which in turn makes potential investors, clients or customers take you seriously.

Sets you apart from competition.

5. It distinguishes you from the competition: Chances are that you are not the only one offering a particular product or service. Let’s say you are selling burgers. There are so many burger joints in the city. How do people know who you are? It’s your name and logo that make you stand out and create awareness about your presence. So, make sure both are unique. A good logo will set you apart.

6. It cues consistency: Today, your business will be present across multiple platforms – both offline and online. So, you need consistency across platforms to aid brand recognition and brand identity.

If you are a start-up, do not take shortcuts where your logo is concerned. Hire a professional design team because your logo is the signature for your company and is here to stay. You could go for a word logo like Amazon or an emblem logo like Apple. That is your choice and is also based on the product or service you are offering. Just remember that your logo should be unique, eye-catching and distinctly recognizable.

Comments

comments

  • TAGS
  • #brand
  • #brandequity
  • #brandidentity
  • #brandimage
  • #goodlogo
  • #logo
  • businessdevelopment
  • logoforbusiness
SHARE
Facebook
Twitter
  • tweet
Previous articleSandalwood- The Eternal Beauty Tool
Next articleWhat Makes Mesmerizing Meghalaya a Must-Visit
Vinita Nayar
Dogs, books, music…that’s what makes life tick for me. And of course, writing. I’ve been writing for 17 years now and have enjoyed every bit of it. My idea of a great time – blast some music, cuddle my pets and gorge on pizza. Or curl up in a cozy corner with a good book. That’s bliss. And now, I’ve discovered a new bliss – yoga. Maybe, I’ll turn spiritual some day with a halo around my head! On a more serious note, I’m actively involved in animal welfare and saving abandoned dogs. I firmly believe dogs are much better than most human beings. In addition, I champion the cause of making our planet a better place. And do my bit in whatever way I can, and urge everyone to do the same.

RELATED ARTICLESMORE FROM AUTHOR

classical music on loop to focus
Self Improvement

Unable to Focus? Try Classical Music on Loop

Avoiding packaging blunders.
Biz Management

A Short Guide to Avoiding Packaging Blunders for the Newbie Entrepreneur

Graphic designers know what they are doing.
Biz Management

The Perks of Hiring a Professional Graphic Designer

Turn photography into a career.
Career

Passionate About Food Photography? Turn it into a Career

Biz Management

7 Ways to Deal with Online Negativity

Eco friendly packaging options.
Environment

Shipping a Product? Here are 4 Environment-Friendly Packaging Options You Should Try

How Your Salon Can have a Trendy Website
Internet

What You Need for a Successful Salon Website

Instagram tips to grow your followers.
Social media

Grow Your Instagram Followers with These 4 Tips

Why your salon needs a website
Internet

Why Your Salon Needs a Website

STAY CONNECTED

215,678FansLike
296FollowersFollow

EDITOR PICKS

Understanding the Making of a Website

Annu John - January 25, 2018

The Importance of the FAQ Page on Your E-Com Website

Vinita Nayar - July 12, 2019

Does My Restaurant Need a Website?

Vinita Nayar - June 24, 2019

Design Podcasts You May Want to Make Note of

Annu John - January 23, 2019
iJugaad
The iJugaad blog is an info-packed portal that seeks to add value to your life—with a sprinkling of magic called 'jugaad'. While ijugaad.com offers a platform for users to create an online presence, our blog aims to cover a multitude of topics ranging from lifestyle, health and fashion to environment, money and career, tailor-made to help you celebrate and enjoy life as well as find ways to improve it. Stay tuned for fun posts, tips and suggestions to ace the game that life is. Celebrate the magic of jugaad!
Contact us: info@ijugaad.com

READ MORE

jalebi

Jalebi or Jangiri

October 24, 2016
morning person

10 Hacks to Become a Morning Person

March 14, 2018
Set goals.

10 Ways to Stick To Goals

March 5, 2018
Fitness woman silhouette drinking water from a bottle hydrated

15 Reasons Why it is Important to Stay Hydrated

February 6, 2017
cupcake

Easy Cupcake Recipes

November 25, 2016
Recent Posts
  • Unable to Focus? Try Classical Music on Loop
  • A Short Guide to Avoiding Packaging Blunders for the Newbie Entrepreneur
  • The Perks of Hiring a Professional Graphic Designer
  • Passionate About Food Photography? Turn it into a Career
  • 7 Ways to Deal with Online Negativity
  • Shipping a Product? Here are 4 Environment-Friendly Packaging Options You Should Try
  • What You Need for a Successful Salon Website
  • Grow Your Instagram Followers with These 4 Tips
  • Why Your Salon Needs a Website
  • How to Find the Right Social Media Influencer for Your Business
  • Why You Need to Develop an App for Your Business
  • 8 Reasons Why Entrepreneurs Need Social Media Influencers
  • About us
  • Disclaimer
  • Privacy
  • Comment Policy
  • Advertisement
  • Contact us
© iJugaad.com 2016