Two decades ago, nobody would have batted their eyelids if your business didn’t have its own business email account. If it did, you probably would have received a nod of appreciation for going the extra mile to secure your domain name. But today, having a business email account has gone from nice-to-have to imperative! If you are one of those business owners who doesn’t think it’s worth the trouble, here are a few reasons why you may want to reconsider!
Establishes a good first impression: Not having a business email ID in today’s world can be equated to not having an identity at all as a business! Customers are so used to seeing professional business emails that if it weren’t the case, it would be the first thing they would notice. So much so that the first impression they form in their minds regarding your business wouldn’t be the best.
Adds an air of professionalism: While having a business email is good for your business, not having one can do significant harm. Imagine getting an email from a business big shot that has been sent from their personal email rather than from their business ID? Your instant reaction would be nothing short of suspicion, right? After that, you’d probably question their professionalism. Do you think any of your potential clients or partners would spare you the same scrutiny if you didn’t have a business email ID? Summing it up, your business—irrespective of how long it has been in the industry—will seem more established and professional if it has one.
Generates trust: Let’s assume that you are planning on remodeling your kitchen. You go through the bunch of business cards you picked up at the recent Home Interior Expo and find two businesses that focus entirely on transforming your kitchen. The email ID on one says firstname.lastname@example.org and the other one says email@example.com. Which one of the above two companies are you more likely to contact?
You would undoubtedly go with the former because it has a business email ID and it adds credibility to that business, especially when you are trying to decide if you should hire their service. That’s what it does—it generates trust and instills a feeling of security in all your potential clients.
Helps with branding and marketing: If you think that these are words associated with corporates and have nothing to do with a small business, you are wrong. No business is too small to start building their own brand. Don’t you want your clients recognizing your business’s logo? Or your company colors? Getting a business email ID is the first step towards transforming your business into a brand. Every time an email goes out from your business email ID to a potential or current customer, you are indirectly promoting your own business!
Collaboration with the team becomes easier: Most business email service providers offer a bunch of useful features, such as shared calendars for employees, that will make setting deadlines and reminders, and scheduling meetings a walk in the park! Business email accounts from Office365 line of services offered by Microsoft or G Suite from Google has everything a business needs!
Small and medium enterprises seeking to scale up should definitely get themselves a business email account. It can make all the difference when you are trying to get the world to notice your budding venture!